Digital Fashion: Exploring the intersection between technology, garment signs and the body in the contemporary era.

Authors

DOI:

https://doi.org/10.62580/ipsc.2025.10.167

Keywords:

digital fashion, clothing signs, fashion semiotics, digital technologies

Abstract

Digital fashion is a phenomenon that has become popular due to the technological era that redefines the interaction with clothing and stylistic expression. digital fashion was explored from the relationship between technology, garment signs and the body in the contemporary era. To illustrate how visual and technological elements converge to redefine fashion in the 21st century.  For the methodological proposal, a qualitative approach was employed using netnography as the main method. This methodology allowed us to understand the cultural dynamics and perceptions of users in the digital environment. Consequently, it is important to continue researching the integration of emerging technologies in digital fashion, fostering interdisciplinary collaborations and providing a deep understanding of how new technologies are transforming wearable signs and offering valuable insights for designers on the creation of interactive and personalized digital garments that respond to the demands of a digitized market.

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Author Biographies

  • Leidy Tatiana Osorio-Valencia, Institución Universitaria Pascual Bravo

    Profesional en Diseño de Vestuario, Institución Universitaria Pascual Bravo;
    Tecnólogo en Diseño para la Industria de la Moda, Servicio Nacional de Aprendizaje (SENA);
    Técnico en Patronaje Industrial, Servicio Nacional de Aprendizaje (SENA).

  • Luisa Fernanda Hernández-Gallego, Institución Universitaria Pascual Bravo

    Doctora en Administración, Universidad de Medellín, Facultad de Ciencias Económicas;
    Magíster en Mercadeo, Universidad de Medellín, Facultad de Ciencias Económicas;
    Profesional en Diseño de Vestuario, Universidad Pontificia Bolivariana, Facultad de
    Arquitectura y Diseño; Técnica Profesional en Diseño de Modas, Corporación Academia
    Superior de Artes.

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Published

2025-02-03

How to Cite

Osorio-Valencia, L. T., & Hernández-Gallego, L. F. . (2025). Digital Fashion: Exploring the intersection between technology, garment signs and the body in the contemporary era. IPSA Scientia, Revista científica Multidisciplinaria, 10, ev10r3. https://doi.org/10.62580/ipsc.2025.10.167